Campaign Launching
​​December 2020

This campaign is a collaborative effort between:

SisterReach and The Positive Experience partnered on this project to leverage our respective expertise and lived experiences as Black women in a collaborative effort to bring visibility, awareness and culture change to a neglected client population among the HIV sector Black cis-gendered women. SisterReach also coordinated this partnership as part of the RJ framework centering those who are most impacted. One of our goals includes bringing broader visibility to work of The Positive Experience and the leadership of LáDeia Joyce as an unapologetic and necessary advocate for her own life and those who are also impacted by HIV.

SisterReach, founded October 2011, is a Memphis-based grassroots 501(c)3 nonprofit supporting the reproductive autonomy of women and teens of color, poor and rural women, LGBT+ and GNC folx, and their families through the framework of Reproductive Justice. Our mission is to empower our base to lead healthy lives, raise healthy families and live in healthy and sustainable communities. We work from a 4-pronged strategy of education, policy & advocacy, culture shift and harm reduction.